Case study
Ozon marketplace integration with Bitrix24 and PonyExpress
We built an end-to-end order pipeline: Ozon sends orders to CRM, Bitrix24 runs processing, PonyExpress creates shipments, and delivery statuses sync back to the marketplace automatically.
Industry: E-commerce / marketplaces
Stack
Ozon API
Bitrix24 REST
PonyExpress API
PHP
Webhooks
Pains we solved
- Managers copied orders from Ozon into CRM by hand — delays and mistakes.
- Shipments were created separately, disconnected from the deal.
- Delivery statuses did not return to the marketplace on time.
- No single control view for order, shipment and tracking.
What we built
- Pulled Ozon orders and created/updated Bitrix24 deals automatically.
- Linked each order card to PonyExpress shipment creation.
- Synced delivery statuses back to Ozon.
- Added error handling, logging and retries for API failures.
- Aligned statuses and fields so sales and logistics share one process.
Client results
- Fully automated cycle: order → CRM → shipment → marketplace status.
- Managers stopped copying data between admin panels.
- Fewer losses and delays at the shipping stage.
- Transparent status control without manual reconciliations.
FAQ
Can you connect another marketplace or carrier?
Yes. Same pattern: orders API → Bitrix24 → delivery API and reverse statuses. Only connectors and field mapping change.
How long does such an integration take?
It depends on statuses, warehouses and edge cases. We usually start with an MVP for one order flow, then expand.
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