Case study
DataLens analytics for Bitrix24 lead response speed
We built interactive DataLens reports on how quickly employees react to leads, pulling data directly from Bitrix24 without an intermediate database.
Industry: Sales / management
Stack
Yandex DataLens
Bitrix24
API/ETL
Dashboards
Pains we solved
- Leaders could not see who picked up leads and how fast.
- Excel exports were manual and outdated.
- Blame debates ran without numbers.
- No single dashboard for inbound handling efficiency.
What we built
- Defined metrics: time to first touch, per-rep distribution, trends.
- Connected Bitrix24 data into DataLens without an extra DB.
- Built clear charts and filters for managers.
- Aligned lead status definitions so numbers match CRM reality.
- Trained the team to use the dashboard daily.
Client results
- Transparent real-time sales ops analytics.
- Decisions based on facts, not gut feel.
- Fewer manual reports.
- Visible bottlenecks in response speed.
FAQ
Do we need our own database for DataLens?
Not in this case. A warehouse can be added later for richer models.
Can we add conversion and lead sources?
Yes — sources, funnel stages, LTV and more by business priority.
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